About Us
TaYaqoot’s Philosophy
Delivering Quality Recruitment Support at Speed, Driven by Deep Respect for Everyone Involved in the Recruitment Lifecycle
Our name says it all.
Tayaqoot means ruby—a gem of rare beauty, inner fire, and lasting value.
We were founded on a simple belief: top talent is already a gem. So are top organizations.
This puts us in direct opposition to the “diamond in the rough” philosophy, which treats people as raw, exploitable material needing pressure to become valuable. We don’t mine or reshape. We recognize existing brilliance—right now, for the role at hand.
What the ruby stands for
- Passion & energy – internal drive, not external force
- Resilience – hard, durable, able to withstand pressure with grace
- Rarity – selective, because true quality deserves true partnership
- Courage – the red of life force and heart, leadership with heart
A grandmother’s legacy
Tayaqoot was also our founder’s grandmother’s name. Decades after her early passing, people still speak of her resilience, her quiet leadership in the face of hardship, and how deeply she touched everyone around her. She saw the gem in people—exactly as they were.
“Expertise with integrity. Quality with speed. You need results. You deserve respect. At TaYaqoot, you get it all.”
Katia Mahiddine
Founder & CEO of TaYaqoot
Katia Mahiddine brings over twenty years of hands‑on executive search and talent acquisition advisory to every engagement. She has placed talent at every level—from entry‑level hires to C‑suite leadership—across a diverse range of industries: Media, Advertising, Telecom, Oil & Gas, FMCG, and Private Medical.
Her work has spanned both global multinationals and specialized boutique search firms, giving her a rare 360‑degree view of what drives successful hiring. She knows what works for a Fortune‑500 boardroom and what works for a high‑growth startup. More importantly, she knows the difference and the need to adapt the best practices to unique business needs.
What sets Katia apart
- Integrity as a strategy. In an industry that often treats candidates as raw material, Katia built a different model: Tayaqoot (pronounced tie‑yah‑KOOT).
- Breadth without dilution. She has executed searches, built processes and workflows, across functions and seniority levels, building a sharp instinct for cultural fit and performance indicators that actually predict success.
- Results you can measure. Katia doesn’t just fill roles. She aligns visionary organizations with transformative leaders—increasing retention, team cohesion, and direct bottom‑line impact.
- Rigorous, respectful process grounded in honest dialogue. From market mapping to candidate assessment, every step is transparent and fair—shaped by two decades of pattern recognition across industries. She will also tell you when expectations are misaligned, or when a “perfect” candidate isn’t right for your context.
That’s partnership, not transaction.
Recruiting Solutions For Your Unique Needs
Elevate Your Talent Acquisition Experience
Schedule a free discovery call. No vain promises. We offer a commitment to take off the burden off your shoulder, give you back time, and care for your recruitment as our own.